Your accounts, not a guess
Companies from your TAL, an audience or the companies already visiting your site, matched to their LinkedIn company pages.
LinkedIn Ads
LinkedIn ABM ads,
for the whole buying committee.
LinkedIn is where the people who sign B2B deals keep their job title up to date. IntentBid turns your target account list into LinkedIn sponsored content in your own ad account: the right companies, the right roles, a frequency cap per account, and results you can read company by company.
14 days free · From $79 a month · Cancel anytime · No media markup
Engaged accounts+42% vs last month
191accounts
39 / 70target list
29hot
The buying committee
Job functions and seniority (decision makers, champions, finance, IT), so the ad reaches the people who decide.
A cap per account
Account Caps keep each company at the number of impressions you choose per 7 days, so the budget spreads over your whole list.
Results per company
Impressions, clicks and spend for every account, plus the visits and pages the IntentBid pixel ties to the same company.
What you can run on LinkedIn with IntentBid
| What it is | Typical use | |
|---|---|---|
| Single-image sponsored content | An ad in the LinkedIn feed with your image, headline and intro text | Awareness and website visits at target accounts |
| Company targeting | Up to 100 companies by their LinkedIn page, bigger lists as a matched company list | Tier 1 and tier 2 accounts |
| Roles | Job functions and seniority levels | The buying committee for your product |
| Account Caps | A frequency cap per company per 7 days, checked every day | Even reach across a 200–500 account list |
Campaigns are created paused in your own LinkedIn Campaign Manager account. Nothing spends until you approve them, and you pay LinkedIn directly, with no media markup.
How it works
- Connect LinkedIn once with the login that manages your ad account.
- Pick the companies: a TAL, an audience, or the companies the pixel identified on your site. Your own company is never included.
- Pick the roles and the ad: job functions, seniority, image, headline and intro text, with a live preview.
- Approve and it runs. IntentBid reads the results by company every day and shows which accounts saw the ads, clicked and visited.
LinkedIn next to Microsoft, Google and ChatGPT
LinkedIn is the most precise way to reach people by employer and role, at a higher cost per impression. Microsoft Advertising also targets by company and job function at a lower CPM, Google covers display and search, and ChatGPT Ads put you in the answer when a buyer asks AI. IntentBid runs all four from the same target account list and reports them side by side, account by account.
How to start
- 1Connect
LinkedIn sign-in, choose the ad account.
- 2Choose accounts and roles
From your TAL, audiences or identified companies.
- 3Approve
Created paused; you switch it on.
- 4Read it by company
Impressions, clicks, spend and visits per account.
Pricing
Two plans, every feature. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Does IntentBid take a share of my LinkedIn spend?
No. Campaigns run in your own LinkedIn ad account and you pay LinkedIn directly: 0% fee on your media spend.
How many companies can I target?
Up to 100 companies directly by their LinkedIn company page; bigger lists go in as a matched company list, which LinkedIn matches in 24–48 hours.
Can I cap how often one company sees the ads?
Yes. LinkedIn caps frequency per person; Account Caps add a cap per company: once a day IntentBid reads the impressions per company and takes an account off the campaign when it reaches its cap, then puts it back below 80 %.
Do you upload contacts to LinkedIn?
No. Targeting uses company pages and roles. You see companies, roles and counts, never individual people.
Related
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