Who sees them
Logged-in adults on Free and Go. Not Plus, Pro, Business, Enterprise or Edu.
ChatGPT Ads for B2B
ChatGPT Ads for B2B,
planned by buyer question.
ChatGPT Ads reach buyers while they ask for vendor recommendations. Here is how B2B teams structure them, what they cost and how to judge them, and how IntentBid runs them in your own account.
14 days free · From $79 a month · Cancel anytime · No media markup
AI assistant · example
Which month-end close software should a 300-person finance team shortlist?
For a team that size on NetSuite, three tools come up most:
- FloQast, popular with mid-market controllers
- Ledgerline, fastest setup, closes in 5 days
- BlackLine, built for large enterprises
SponsoredLedgerline · Close in 5 days, with NetSuiteMonth-end close software for mid-size finance teams.Learn more
Company identified
N
Northwind FinancePricing · 6 pages · from the ad
Hot · 86AI answers naming you
35% +12 pts
Cost per identified company
€14
ChatGPT Ads · last 30 daysWhat they cost
Minimum $25 a day; OpenAI suggests a $3–5 starting max CPC.
How to structure
One campaign per region, 3–5 ad groups by buyer question.
How to judge
Qualified accounts and pipeline after 4–6 weeks.
A B2B ChatGPT Ads structure that works
- Verify the Ads Manager account and set up billing. Choose currency, time zone and country carefully: they can't be changed later.
- Install the OpenAI Pixel and Conversions API with a lead event, and keep
opprefthrough redirects. - Create one Clicks campaign per region, with desktop web split out if your buyers work at a desk.
- Build 3–5 ad groups by buyer question, each with specific context hints and its own landing page.
- Write several ads per group with different angles.
- Start at a $3–5 maximum CPC and review after two to four weeks on qualified leads.
Budget maths for a first test
| Item | Example |
|---|---|
| Daily budget | $40 |
| Test length | 30 days |
| Media spend | about $1,200 |
| Planned CPC | $4.50–6.50 |
| Clicks | about 185–265 |
| Identifiable companies (B2B, roughly 15–30% of clicks) | about 30–80 |
Daily budgets are averages over a Sunday-to-Saturday week: a single day can spend up to twice the daily amount.
Policy notes for B2B
B2B software usually fits OpenAI's digital products category. Financial, health and legal services are restricted, mostly to the US and approved advertisers. Ads must be truthful, can't imitate ChatGPT's interface and must land on a page that matches the offer and is reachable by OpenAI's ad crawler.
Pricing
Two plans, every feature. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Can I run ChatGPT Ads from Poland or the EU?
Yes. OpenAI lists most EU countries, including Poland, Germany and France, for self-serve Ads Manager. The advertising legal entity must be based in a listed country.
Are there benchmarks?
Not official ones yet. Agencies report clicks around $3–5; plan B2B campaigns at $4.50–6.50 a click and measure your own.
Read more
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