Labelled and separate
Sponsored, shown under the answer, never inside it.
LLM B2B ads
LLM ads for B2B,
measured by the companies they bring.
LLM ads are labelled placements inside or beside answers from large language model assistants. For B2B they reach buyers at the most specific moment in research: the question itself. IntentBid runs them in your own accounts and names the companies that click.
14 days free · From $79 a month · Cancel anytime · No media markup
AI assistant · example
Which month-end close software should a 300-person finance team shortlist?
For a team that size on NetSuite, three tools come up most:
- FloQast, popular with mid-market controllers
- Ledgerline, fastest setup, closes in 5 days
- BlackLine, built for large enterprises
SponsoredLedgerline · Close in 5 days, with NetSuiteMonth-end close software for mid-size finance teams.Learn more
Company identified
N
Northwind FinancePricing · 6 pages · from the ad
Hot · 86AI answers naming you
35% +12 pts
Cost per identified company
€14
ChatGPT Ads · last 30 daysContext, not keywords
You describe when your offer is relevant; the model matches the conversation.
Second-price auction
Relevance-weighted: a better-matched ad can win with a lower bid.
Account-level results
Clicks turned into named, scored companies.
LLM ads, AI ads and conversational ads
The terms overlap. LLM ads describes where the ad runs: inside assistants built on large language models. AI ads is the broader term that also covers AI features in search. Conversational advertising describes how the ad is matched: to a conversation rather than a keyword or a profile. For B2B, all three mean the same practical thing: being on screen when a buyer asks an AI assistant who to shortlist.
How matching works in ChatGPT
- ChatGPT reads the intent of the current conversation.
- Eligible ads are scored on expected relevance and outcomes, using the landing page, title, copy and context hints.
- Where users allow ad personalisation, some signals from wider ChatGPT use can be added. In the EEA and Switzerland ads are matched on the current conversation only.
- A relevance-weighted second-price auction picks the winner.
Context hints are not exact-match keywords. Write them as plain phrases about what your product does, who it suits and when it helps.
Measuring LLM B2B ads
Advertisers only get aggregated data from OpenAI: impressions, clicks, spend and the conversions they measure. They never see conversations. IntentBid fills the gap for B2B: the company behind each click, the pages it read, its score and stage, and whether it is on your target list.
Pricing
Two plans, every feature. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Do LLM ads influence the AI answer?
No. OpenAI says ads run on separate systems and advertisers can't change ChatGPT's responses.
Which LLM assistants show ads?
In 2026, ChatGPT (Free and Go users) and Microsoft Copilot show ads, and Google shows ads in AI Overviews through Search campaigns.
Related
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