Google Ads

The same buyer questions,
on Google Search and AI Overviews.

Buyers ask ChatGPT for a shortlist, then check the names on Google. IntentBid connects your Google Ads account in two clicks and builds search campaigns from the questions you already track, so both moments carry your name.

14 days free · From $79 a month · Cancel anytime · No media markup

Engaged accounts+42% vs last month
191accounts
39 / 70target list
29hot

Sign in with Google

Pick the Google Ads account and you are connected. No developer token or CSV needed.

Questions become keywords

Long, conversational buyer questions are turned into keyword themes and ad groups.

Spend and clicks every hour

Google Ads results sit next to ChatGPT Ads in one budget tracker.

Companies, not just clicks

Every Google click is matched to the company behind it by our pixel.

ABM retargeting on Google, built from your intent data

IntentBid sees which pages your buyers read and which companies are behind them. It turns those signals into Google Ads audiences and runs retargeting by buying stage:

  • Intent audiences, created for you: ready to buy (pricing and demo pages), compared you with alternatives, the pages your hot accounts read, content readers, all visitors, and customers to exclude
  • Sized with your own data: for each audience you see the visits, companies and hot accounts IntentBid recorded on those pages
  • Stage-based campaigns with a frequency cap per person: a decision-stage buyer sees the demo ad up to 5 times a day, a researcher a resource 2 times, never the same ad all day
  • Search boost: your Search campaigns bid more when the searcher is on a warm audience
  • Keep your own team out: the IPs you ignore in tracking are excluded from your Google campaigns

Honest note: Google cannot target companies or IP addresses. IntentBid finds the companies; Google reaches the people who visited the pages those companies care about, through the Google tag on your site.

Why Google still matters when buyers use AI

AI assistants shape the shortlist, but most B2B buyers still verify vendors on Google: brand searches, comparisons and pricing pages. Google also shows ads inside or next to AI Overviews through your existing Search and Performance Max campaigns, without a separate targeting option or report for that placement.

Running Google next to ChatGPT means a buyer who saw your name in an AI answer finds you again when they search.

How IntentBid builds Google campaigns

  • From your questions. "Which month-end close software works with NetSuite?" becomes a keyword theme such as close software NetSuite with phrase and exact variants.
  • One ad group per need. Each ad group answers one buyer need and points to the page that answers it.
  • Text ads checked first. Headlines and descriptions are checked against Google's limits in the campaign editor before anything goes live.
  • Created paused. As with ChatGPT, nothing starts until you approve it.
  • Gclid kept. Our pixel reads the Google click ID, so Google visits are attributed to the right campaign and company.

Budget and reporting

You set daily budgets in IntentBid or in Google Ads; we never add a markup. The budget tracker shows spend this month for Google and ChatGPT side by side, and the Cost per company dashboard shows what each identified company cost by channel.

How to start

  1. 1
    Sign in with Google

    Get started → Google Ads → Continue with Google.

  2. 2
    Choose the account

    Pick the Google Ads customer account to use.

  3. 3
    Approve the campaign

    Review keyword themes and ads built from your questions.

  4. 4
    Compare channels

    See Google and ChatGPT spend, clicks and companies together.

Pricing

Two plans, every feature. Start free for 14 days, no card.

Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.

Straight answers.

Does IntentBid charge a fee on Google Ads spend?

No. You pay Google directly from your own account. IntentBid plans start at $79 a month with no media markup.

Can I target AI Overviews directly?

Not separately. Google serves ads in AI Overviews through existing Search and Performance Max campaigns, so a good search campaign is the way in.

Can I keep my existing campaigns?

Yes. IntentBid reads your existing campaigns for reporting and only creates new ones when you ask for them.

Read more

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