Company identification

Company identification from AI ads,
and from every other source.

Most B2B visitors never fill in a form. Add one script and IntentBid names the companies your ChatGPT Ads, Google Ads and Microsoft Ads bring, and the ones that arrive from ChatGPT and other AI answers, Google search, LinkedIn, referrals and direct visits. You see the pages they read and what sent them, and each one is scored against your ideal customer.

14 days free · From $79 a month · Cancel anytime · No media markup

Companies this week+23 new
  • N
    Northwind FinanceChatGPT Ads · decision
    86
  • C
    Contoso LogisticsChatGPT answer · comparison
    74
  • F
    Fabrikam HealthGoogle Ads · comparison
    68
  • T
    Tailspin EnergyLinkedIn · research
    52

One script, no cookies

A light script reads the page and the source. No cookies, no fingerprinting, no personal data.

Companies, never people

We match business IP ranges to companies. Home and mobile connections stay anonymous.

AI ads and every other source

ChatGPT Ads, Google Ads and Microsoft Ads first, plus ChatGPT, Perplexity and Gemini answers, Google search, LinkedIn, referral, e-mail and direct. Every visit keeps its channel.

Only real companies cost credits

Bots, ISPs and one-page bounces are filtered out for free.

Custom audiences from the companies you identify

Save segments of the companies IntentBid identifies (by score, buying stage, industry, country, target list or pages read) and use them everywhere:

  • Google Ads: the people at those companies, from your own CRM contacts (HubSpot or a CSV from Salesforce or Pipedrive), sent as a Customer Match list. E-mails are hashed before they leave IntentBid and never stored.
  • Any platform: download the company list (company name and website) for LinkedIn, Meta or your DSP.
  • Website retargeting: people who read the pages those companies read, by buying stage, with a frequency cap.

Ready-made audiences: hot accounts, decision stage, target accounts that visited, new companies this week, pricing readers, decision makers at hot accounts.

Sales alerts the moment a company is identified

When the pixel identifies a company, your sales team hears about it right away in Slack (or Microsoft Teams). Each alert shows the company with its logo, buying score and stage, the source it came from (a ChatGPT ad, Google, LinkedIn, an AI answer) and the pages it read, with a button to the company card.

  • Choose the events: new company identified, hot account (score 80+), buying stage change, target account visit
  • Set a minimum score, or only your target accounts
  • Several companies at once? One digest instead of a flood
  • Alerts never use credits

Account plays: personal e-mails, landing pages and content per account

Connect HubSpot and IntentBid joins what each company reads on your site with your CRM data (industry, size, lifecycle stage and contacts). Pick an account and Claude writes the next move:

  • A personal e-mail for the right contact, matched to the buying stage and what they need, with a follow-up and a LinkedIn note
  • A landing page for that account, or for every company in its industry
  • Edits to your existing pages, blog posts and resources, starting with the pages the account actually read

Every play is saved with the account. 1 credit per play, or none when you connect your own Claude.

Every traffic source, recognised

GroupChannels
AI adsChatGPT Ads, Perplexity Ads
AI answersChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, DeepSeek and more
Search adsGoogle Ads, Microsoft Ads
Organic searchGoogle, Bing, DuckDuckGo and others
SocialLinkedIn and LinkedIn Ads, Facebook and Instagram, X, Reddit, YouTube
OtherReview sites (G2, Capterra), e-mail and newsletters, referrals, direct

Ads are recognised from click IDs (ChatGPT oppref, gclid, msclkid, li_fat_id) and UTM tags, the rest from the referrer. The Traffic sources report shows every channel with visits, companies, hot accounts and the identification rate, against the previous period.

How the identification works

  1. The script sends the page, the referrer and the campaign parameters to IntentBid.
  2. We drop bots, internal IPs you exclude, home broadband and mobile networks before any lookup.
  3. Single-page visits wait 15 seconds; ad and AI-answer clicks are checked right away.
  4. The business IP is matched to a company through our own lookup cascade, and the result is cached for 30 days.
  5. The company appears with its pages, source, score and buying stage. The plain IP is never stored.

What a company record shows

FieldExample
Company and domainNorthwind Finance · northwind.example
First sourcechatgpt / paid · question "close software for NetSuite"
Pages read/pricing, /integrations/netsuite, /demo
Score and stage86 · decision
Target accountYes, tier 1

Repeat visits from the same company in a period are free. Every table exports to CSV, and hot accounts can go to your CRM by webhook.

How many companies you will see

It depends on your traffic and audience. As a rough guide, B2B sites see 150 to 300 identifiable companies for every 1,000 business visits a month. Remote workers on home connections can't be identified by anyone, which is why IntentBid also shows all visits by source, with and without a company, so nothing is hidden.

Each identified company uses 5 credits ($0.55), and repeat visits are free. Standard includes $25 of credits a month (227 credits), enough for 45 companies. Need more? Buy credits any time in the dashboard.

How to start

  1. 1
    Copy your script

    Get started → Website script → Copy. It is unique to your account.

  2. 2
    Paste before </head>

    Directly, through Google Tag Manager, WordPress or Webflow.

  3. 3
    Visit your site

    The status turns to Installed within a minute.

  4. 4
    See companies arrive

    Open Accounts → Account overview.

Pricing

Two plans, every feature. Start free for 14 days, no card.

Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.

Straight answers.

Is company identification GDPR-friendly?

IntentBid identifies companies, not people, sets no cookies and never stores plain IP addresses. Your own consent banner and privacy notice still apply, so check them with your data protection officer.

Why are some visits shown without a company?

Home broadband, mobile networks, VPNs and shared offices can't be linked to one company. These visits are still counted by source and never use credits.

How is this different from Leadfeeder or Snitcher?

Identification is built into an ads and ABM platform: the same dashboard shows which ChatGPT or Google ad, or which AI answer, brought each company.

Read more

See who AI recommends instead of you.

Start free, connect an ad account in two minutes, and see your first companies today.