Matched to intent
Full-sentence questions carry use case, size, stack and urgency.
B2B conversational advertising
Be in the conversation
when buyers ask AI who to choose.
Conversational advertising matches your ad to the conversation a buyer is having with an AI assistant, not to a keyword or a profile. For B2B, that conversation is often the shortlist itself.
14 days free · From $79 a month · Cancel anytime · No media markup
AI assistant · example
Which month-end close software should a 300-person finance team shortlist?
For a team that size on NetSuite, three tools come up most:
- FloQast, popular with mid-market controllers
- Ledgerline, fastest setup, closes in 5 days
- BlackLine, built for large enterprises
SponsoredLedgerline · Close in 5 days, with NetSuiteMonth-end close software for mid-size finance teams.Learn more
Company identified
N
Northwind FinancePricing · 6 pages · from the ad
Hot · 86AI answers naming you
35% +12 pts
Cost per identified company
€14
ChatGPT Ads · last 30 daysShown at the shortlist
Under the answer that names vendors in your category.
Landing on the answer
Each ad group points to the page that answers that question.
Followed up by account
The company behind the click goes to sales with context.
From keywords to conversations
| Search ads | Conversational ads |
|---|---|
| "close software" | "Which close software should a 300-person finance team on NetSuite shortlist?" |
| Short query, guessed intent | Full question, stated intent |
| 10 blue links | 3–4 recommended vendors |
| Keyword match types | Context hints and relevance |
The longer the question, the more it tells you about fit. IntentBid helps you turn the keywords you already buy into the conversational questions buyers actually ask.
A conversational campaign, step by step
- Collect real buyer questions from sales calls, search terms and AI tracking.
- Group them by need: integration, price, alternative to a competitor, industry.
- One ad group per need, with context hints in plain language.
- One landing page per need that answers the question in the first paragraph.
- Measure qualified accounts, not clicks.
Pricing
Two plans, every feature. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Is conversational advertising the same as chatbot ads?
Not quite. Chatbot ads on your own site start a chat. Conversational advertising places your ad inside someone else's AI conversation, such as ChatGPT.
Can I bid on exact questions?
No. Context hints inform relevance; they don't guarantee delivery on a specific question.
Related
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