Your ad under the answer,
when buyers ask ChatGPT for a shortlist.

Open Build with Claude and say what you want: "more demos from finance directors in the UK who compare us with our top competitor, about 40 a day". Claude asks only what it can't find in your knowledge base and account data, then builds the campaign: buyer questions, the ChatGPT ad, Google headlines and descriptions within the limits, budget and markets. You open it in the campaign form, check it and create it paused in your own account. Nothing spends until you approve it. Once it runs, each campaign's report carries Claude's check-in: results, companies reached and what to change next.

Use your own Claude: connect your Anthropic API key in Integrations → Claude, and the advisor, fill-in, commentary, campaign builder and fix kits run on your own Claude account, billed by Anthropic, with no IntentBid credits used.

ChatGPT Ads show a sponsored card below a ChatGPT answer, clearly labelled and separate from the answer itself. OpenAI says ads run on separate systems and can't change what ChatGPT says. The card carries your name, logo, a title, a short description, a square image and a link.

OpenAI chooses eligible ads from the conversation, the ad, its landing page and your context hints, then runs a relevance-weighted second-price auction. A more relevant ad can win at a lower bid.

• Ads are shown to logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu users don't see them.
• Ads never appear next to conversations about health, mental health or politics.
• You bid per click (CPC) or per 1,000 views (CPM). OpenAI suggests starting click campaigns at a $3–5 maximum bid.
• The minimum daily budget depends on your billing currency, for example $25, £15 or €15.

Ads Manager runs the auction. IntentBid tells you which questions to advertise on and who clicked.

• Gap questions. We check your buyer questions every day and list the ones where ChatGPT names a competitor and not you. Those are the first ad groups.
• Context hints per question. Each ad group gets plain-language hints describing when your offer is relevant: what it does, who it suits and when it helps.
• Creative checked before launch. Titles (50 characters max), copy (100 max) and square images are checked against OpenAI's limits in the campaign editor.
• Company identification. The click lands on your site, the pixel finds the company, and you see it with the question and ad that brought it.
• No media markup. You pay OpenAI directly from your own account.

ChatGPT Ads are new: OpenAI publishes no official benchmarks yet, and delivery depends on review, verification and budget. Plan a fair test of 4–6 weeks with one campaign per region and 3–5 ad groups by buyer question. Judge it on qualified accounts and pipeline in your CRM, not on clicks alone.