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B2B AI ads and ABM,
explained in plain words.

Featured · 6 min readABM without DSP fees: what 0% on media spend changesHow percentage-of-media DSP pricing affects ABM budgets, what independent studies found about programmatic fees, and how to run ABM in your own ad accounts with 0% fee on media spend.
B2B ad copy by role: what finance, IT, ops and leadership respond toHow to write B2B ad copy for each role on the buying committee: what finance, IT, security, operations, sales, marketing, HR and executives care about, with illustrative headlines and limits per channel.6 min readB2B display ad creative: 9 patterns that work, with examplesNine B2B display ad creative patterns with illustrative examples: outcome headlines, role callouts, product UI, proof, comparison, integration, offers and stage-based retargeting, plus specs.6 min readSponsoredChatGPT Ads B2B playbook: a 6-week launch planA week-by-week plan for launching ChatGPT Ads in B2B: who sees ads, account setup, buyer-question ad groups, the ad card, bidding, tracking and how to judge the test.6 min readSponsoredChatGPT Ads buyer questions: how to find, group and write for themHow to plan ChatGPT Ads around buyer questions: where to find them, how to group them into ad groups, how to write context hints and cards for each type, and how to prioritise.6 min readSponsoredChatGPT Ads measurement for B2B: from clicks to companies and pipelineHow to measure ChatGPT Ads in B2B: the OpenAI Pixel and Conversions API, click references and UTMs, company identification, CRM pipeline and incrementality tests.6 min readSponsoredGoogle Ads for B2B SaaS: a practical setup for 2026How to run Google Ads for B2B SaaS: campaign structure by intent, negatives, CRM-based conversions, bidding, and how to reach target accounts on Display and YouTube.7 min readSponsoredGoogle Ads placement exclusions for B2B: a working checklistHow B2B advertisers use Google Ads placement exclusions: account-level lists, mobile apps, content suitability, the placement report and a weekly review routine.5 min readSponsoredGoogle custom segments for B2B: recipes by role and buying stageHow to build Google Ads custom segments for B2B: keywords, search terms, URLs and apps that describe your buyers, where segments work, and recipes by role.6 min readSponsoredGoogle Display ABM: how company audiences work after a visitGoogle Ads can't target a company by name, but it can follow up with target accounts after they visit. How company audiences work on Display, YouTube and Gmail, and their limits.6 min readLinkedIn profile targeting in Microsoft Ads: search vs audience campaignsHow Microsoft's LinkedIn profile targeting works: company, industry and job function, why it is bid-only on search, how audience campaigns use it, limits and reporting.6 min readMicrosoft Ads vs Google Ads for B2B: which does whatMicrosoft Ads vs Google Ads for B2B compared: reach, company and job function targeting, display, AI placements, reporting by account, and how to split budget between them.6 min readMicrosoft Audience Network for B2B: display reach by company and roleHow B2B teams use the Microsoft Audience Network: placements on MSN, Outlook and Edge, company and job function targeting, creative specs, brand safety and reporting by company.6 min read7 ABM strategies for B2B teams with small budgetsSeven practical ABM strategies for small B2B budgets: a tight account list, company targeting, retargeting by company, AI answers and per-account reporting.7 min readABM display ads: a playbook for Google and MicrosoftA practical ABM display ads playbook for Google and Microsoft: targeting by account and role, creative by stage, frequency, budgets and account-level reporting.6 min readAccount engagement score: how to measure ABM by companyAn account engagement score ranks companies by fit, intent and activity so you can measure ABM per account. What goes into it, how to weight it, how to use it.6 min readSponsoredAI B2B ads in 2026: what actually worksWhat works in AI B2B ads in 2026: ICP account lists, Microsoft company targeting, honest Google audiences, ads in AI answers and account-level measurement.6 min readSponsoredBing ads for B2B: why the work-desktop audience mattersWhy Bing ads suit B2B: a work-desktop audience, office-hours search, company and job function targeting, and a practical strategy to run them alongside Google.6 min readHow to build an ideal customer profile (ICP) that ad platforms can useBuild an ideal customer profile you can turn into ad targeting: firmographics, roles and signals mapped to what Google, Microsoft and ChatGPT Ads can target.7 min readImpressions per account: the ABM metric most platforms can't give youImpressions per account shows whether your ads reach each company on your target list. Why most platforms can't report it, where to get it and how to act on it.6 min readSponsoredLLM ads for B2B: advertising inside AI answersLLM ads for B2B explained: how ads work in ChatGPT, Copilot and Google AI answers, how to plan around buyer questions, and how to pair them with AI visibility.6 min readSponsoredMicrosoft Ads for B2B: the complete 2026 guideHow to run Microsoft Ads for B2B in 2026: company, industry and job function targeting, search and audience campaigns, setup, budgets and reporting by account.7 min readProgrammatic ABM without a DSPHow to run programmatic ABM without a DSP: use Google and Microsoft audiences, company targeting and account reporting in your own ad accounts, with no markup.6 min readTarget account list (TAL): how to build, tier and refresh itHow to build a target account list from your ICP, split it into tiers that match your budget, and refresh it on a schedule without losing what you learned.7 min readWhat is ABM? Account-based marketing explained for 2026Account-based marketing picks the companies you want first, then aims ads, content and sales at them. What ABM means in 2026, how it works and how to start.8 min read