IntentBid glossary
Plain definitions of the terms used in IntentBid: buyer question, gap, mention rate, context hint, oppref, credit, account score and more.
| Term | Meaning |
|---|---|
| Buyer question | A question your buyers ask AI assistants, such as "Which close software works with NetSuite?" |
| AI engine | An assistant or AI search feature we check: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode |
| Mention rate | Share of AI answers that name you |
| Share of voice | Your mentions compared with your competitors' across all answers |
| Gap | A buyer question where AI names a competitor and not you |
| Fan-out | The web searches ChatGPT runs before it answers |
| GEO audit | A check of one page for AI crawler access, quotable content and fan-out coverage |
| Context hints | Plain-language descriptions that help ChatGPT Ads decide when your ad is relevant |
| oppref | The click reference OpenAI adds to your landing page URL |
| gclid | Google's click ID, added to the URL when someone clicks a Google ad |
| Identified company | A business we matched to a visit from its network |
| Account score | A 0–100 score from fit, intent pages and engagement |
| Buying stage | Research, comparison or decision, based on pages read |
| Hot account | A company with a score of 80 or more |
| Target account | A company on the list you uploaded, with a tier (1:1, 1:few, 1:many) |
| Credit | $0.11 of usage: a company, a tracked question, an audit check. Ads and reports never use credits |
| Included credits | $25 of credits (227) included with Standard every month; Agency has none |
| Bought credits | Credits you buy in the dashboard; they never expire |
Related articles
How the 14-day free trial worksWhat the free trial includes, why no card is needed, and what happens when it ends.Sign up and choose a planCreate your IntentBid account with Google or e-mail, start the 14-day free trial and choose a plan when you are ready.Standard vs AgencyWhat the Standard and Agency plans include, how credits work, and which one to choose.Add competitorsWhy competitors matter in IntentBid, how many to add and how they show up in AI visibility and ad reports.